NHS North Lawndale Offices, 3555 W Ogden Ave., photo taken Dec. 19, 2012 |
Several
weeks ago, a client came to NHS whose mother was known as an activist
in Lawndale. We asked her questions about the Contract Buyers League
and if she had any memories of how her parents bought their home. When
asked for proof of ownership for possible repair work on her home, the
client presented a credit application her mother had applied for from Al
Berland. The application indicated that Berland sold the house to her
mother on contract. And one thing she did remember was going along with
her mother to make her contract payments to Berland at Paint City, 3555
W Ogden Avenue.
Like
many others, the Berland family faced hard times living in Lawndale
during the Great Depression. But in 1936, at the urging of a family
friend, Mr. P G Berland opened a paint store on Ogden Avenue, and it
prospered. After the Depression, many homes required maintenance that
had been put off for so long, so they came to P G Berlands Paint City
for paint and supplies. Albert Berland worked at his father’s store
after college and would go on to take over and expand the family
business. Through contacts from working at Paint City and influence
from a longtime friend, Berland began to invest in real estate and
became part of a small group of men that exploited the housing market on
the West Side, though not the only group. 1
The
building at 3555 W Ogden remained Paint City until 1982 when the chain
was sold to Sherwin Williams. 2 In 1999 Neighborhood Housing Services
opened their North Lawndale office within this very building, however,
by that time the building’s past life as an office for contract selling
had been forgotten. It is ironic that today NHS is supporting
homeownership and strengthening the community of North Lawndale in the
same building as a contract seller’s business.
P G Berland’s Paint & Wallpaper City commercial from 1982 3
1 Satter, "Family Properties". 32-34.
2 “Albert E. Berland Owner of Paint Stores.” Chicago Sun-Times 26 Jan. 1994, LATE SPORTS FINAL, NEWS: 69.
3 “Berlands Paint & Wallpaper City (Commercial, 1982).” YouTube.