3555 W Ogden Avenue: Paint City to NHS

NHS North Lawndale Offices, 3555 W Ogden Ave., photo taken Dec. 19, 2012

Several weeks ago, a client came to NHS whose mother was known as an activist in Lawndale.  We asked her questions about the Contract Buyers League and if she had any memories of how her parents bought their home.  When asked for proof of ownership for possible repair work on her home, the client presented a credit application her mother had applied for from Al Berland.  The application indicated that Berland sold the house to her mother on contract.  And one thing she did remember was going along with her mother to make her contract payments to Berland at Paint City, 3555 W Ogden Avenue. 

Like many others, the Berland family faced hard times living in Lawndale during the Great Depression.  But in 1936, at the urging of a family friend, Mr. P G Berland opened a paint store on Ogden Avenue, and it prospered.  After the Depression, many homes required maintenance that had been put off for so long, so they came to P G Berlands Paint City for paint and supplies.  Albert Berland worked at his father’s store after college and would go on to take over and expand the family business.  Through contacts from working at Paint City and influence from a longtime friend, Berland began to invest in real estate and became part of a small group of men that exploited the housing market on the West Side, though not the only group. 1

The building at 3555 W Ogden remained Paint City until 1982 when the chain was sold to Sherwin Williams. 2  In 1999 Neighborhood Housing Services opened their North Lawndale office within this very building, however, by that time the building’s past life as an office for contract selling had been forgotten.  It is ironic that today NHS is supporting homeownership and strengthening the community of North Lawndale in the same building as a contract seller’s business. 

P G Berland’s Paint & Wallpaper City commercial from 1982 3

1 Satter, "Family Properties". 32-34.

2 “Albert E. Berland Owner of Paint Stores.” Chicago Sun-Times 26 Jan. 1994, LATE SPORTS FINAL, NEWS: 69.

3  “Berlands Paint & Wallpaper City (Commercial, 1982).” YouTube.

Emergence of Exploitative Contract Selling, Part 1: An Introduction

If buying a house on contract was inherently disadvantageous to prospective home buyers, why was this method of home purchase so prevalent in North Lawndale in the 1950s and 60s?

It wasn’t merely a matter of choice for the buyers.  For the vast majority of African Americans looking to buy a home in Chicago in the 1950s and 60s, obtaining a home mortgage was next to impossible.  There were a multitude of contributing factors to this - federal housing policies, real estate board codes of ethics, restrictive covenants, the availability of credit, the availability of housing, individual acts of and institutional racism; the accumulative effect of which was a void of home purchasing options otherwise available to whites.  Contract selling emerged to fill that void for African Americans seeking the American Dream, but its roots meant that it was ripe for exploitation.

The relationship between the real estate industry, the banking industry,and federal departments such as the FHA was heavily interdependent at best, and conspiratorial at worst.  The practices and prevailing attitudes of the real estate industry manifested themselves at the neighborhood level in the adoption of racially restrictive covenants.  Those same attitudes that held that African Americans moving in would reduce the value of a neighborhood informed the creation of the “residential security maps”, which in turn drove the underwriting policies of the FHA.  And without FHA backing, local banks were even less inclined to make mortgages available.   

In the coming weeks, we will explore in further detail Restrictive Covenants and Real Estate Boards, the Federal Housing Administration, and the Fair Housing Act of 1968 and the Community Reinvestment Act of 1977 and their effects on the housing market.

Emergence of Exploitative Contract Selling, Part 2: Restrictive Covenants and Real Estate Boards

Emergence of Exploitative Contract Selling, Part 3: The Federal Housing Administration

Emergence of Exploitative Contract Selling, Part 4: The Fair Housing Act of 1968 and the Community Reinvestment Act of 1977

NHS of Chicago Recognizes Local Heroes for Strengthening Chicago's Neighborhoods

(L-R) Cornell D. Lurry, Vice President, Community Investment Relationship Representative, First Midwest Bank, Mary Morstadt, Vice President/CRA Manager, Mortgage Banking Standard Bank & Trust Company, Clyde Ross, 2012 North Lawndale Neighborhood Leadership Award Recipient, and Ed Jacob, Executive Director, Neighborhood Housing Services of Chicago

Nearly 300 partners, volunteers, city leaders, and residents attended Neighborhood Housing Services of Chicago’s (NHS) Annual Meeting and Neighborhood Leadership Awards, “Promoting Our Neighborhood Treasures” on Tuesday, October 16^th at the Garfield Park Conservatory.  The event was hosted by NHS’ Community Banks Partnership.  Members of the partnership donated items to the silent auction and raffle, which raised over $3,300 to support NHS’ programs.

At the event, seven community leaders, including North Lawndale’s, Clyde Ross, were honored with the 2012 Neighborhood Leadership Award for their dedication, commitment and inspiration in their communities.  Mr. Ross has been an activist on behalf of the North Lawndale community since the 1960s, when he was one of the organizers of the Contract Buyer’s League, a movement that fought against predatory lending to African Americans – and attracted Martin Luther King, Jr. to the neighborhood. His activism spread as far as the South Side of Chicago, and resulted in settlements for many of his neighbors and fellow homeowners on the 3300 block of West Flournoy. Half a century later, Clyde is still fighting for his community, even as he nears his 90th birthday. He continues to have a keen interest in protecting his block, one of the best-maintained blocks in North Lawndale and is a potential nominee to be included on the National Register of Historic Places.

The event also celebrated NHS’ work in seven target neighborhoods in Chicago.  In the past year, NHS served over 5,800 clients, loaned over $22 million, created 104 new home owners and worked with over 3,000 home owners at risk of foreclosure in the Chicago area.

Established in 1975, NHS of Chicago is the city’s largest nonprofit community development organization committed to providing Chicago and Elgin residents affordable resources so they can buy, fix, and keep their homes. Since its creation, NHS has created more than 3,880 new homeowners.  NHS also works to stimulate community reinvestment through a partnership of residents, businesses, and government.  With the help of these partners, NHS has leveraged investment of more than $1.1 billion in Chicago’s neighborhoods.

NHS Chicago is also part of the NeighborWorks® America network, which includes 235 independent, community-based nonprofit organizations serving more than 4,500 communities nationwide.  For more information on NHS, call (773) 329-4010 or visit www.nhschicago.org.

Jack Macnamara's Visit

Paul Norrington and Jack Macnamara

A special guest joined the NHS-North Lawndale Advisory Council at the December meeting.  John “Jack” Macnamara, the former Jesuit seminarian and community organizer, and a central figure in the formation of the CBL, provided the group with a first-hand account of his experience.  Despite his humility, Mr. Macnamara’s courage and conviction in empowering the members of the CBL to seek fair terms for their home purchases shone through as he spoke.  Mr. Paul Norrington, an advisory council member and current resident of the K-Town Historic District in North Lawndale, summed up his appreciation of Jack’s story and his efforts in North Lawndale with the following:

“I hope that we’ve all gained a new appreciation for the significance of where we live now and that we go back to whatever other organizations we belong to and fight that much harder for what we have and what’s been passed down to us through the hard efforts of those that have gone before us.”

We will be highlighting, exploring, and celebrating the role many individuals had in the success of the CBL throughout the course of this blog, including a more in depth look at Jack Macnamara’s work here. 

Ploys in the Hood

N.Y. Times book review by Raymond Arsenault of 'Family Properties,' by Beryl Satter.

March 19, 2009

Historians who write about close friends or relatives do so at their peril. Personal engagement, so essential to the memoir, can confound historical judgment and scholarly detachment, especially when family honor hangs in the balance. Beryl Satter, the chairwoman of the history department at Rutgers University in Newark and the proud daughter of one of the central characters in “Family Properties,” has taken the hard road to glory in her study of race and housing discrimination in Chicago during the 1950s and ’60s. Yet somehow she has managed to stay on course, using her considerable investigative skills and unwavering sense of fairness to write a revealing and instructive book.